Manufacturer of personal care products
Sector: Non Food Consumer
Type of project: Management consulting
Object of analysis: Company is part of a Group that produces personal care products, most of which are sold through the retail trade
Description of the intervention: Market and business rules are changing, it is necessary to analyze the overall Company context (strategic, industrial, financial and economic aspects), to suggest which products, product lines to consolidate and which to cease, make or buy. The need is to identify a growth strategy and a business development to be sustainable in medium term. Definition and implementation of Business Plan.